Your reliable manufacturer for paint innovations

data protection

1. introduction

With the following information, we would like to give you as a "data subject" an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to "Peter-Lacke GmbH". By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. Therefore, we would like to take this opportunity to give you some tips on how to handle your data securely:

Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.
Only you should have access to the passwords.
Make sure that you only use your passwords for one account at a time (login, user or customer account).
Don't use one password for different websites, applications, or online services.
In particular, when using publicly accessible IT systems or IT systems shared with other people, the following applies: You should definitely log out after each login to a website, an application or an online service.

Passwords should be at least 12 characters long and should be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, one's own names or names of relatives, but upper and lower case, numbers and special characters.

2. responsible person

The controller within the meaning of the GDPR is the:

Peter-Lacke GmbH

Herforder Straße 80, 32120 Hiddenhausen, Germany

Phone: +49 5221 96250

Fax: +49 5221 962599

E-mail: info@peter-lacke.com

Representative of the person responsible: David N. Peter, Michael Boes

3. data protection officer

You can reach the data protection officer as follows:

Thomas Otten

Phone: 05221 87292-08

Fax: 05221 87292-49

E-mail: datenschutz-peter-lacke@audatis.de

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. definitions

The data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

Personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Data subject

Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Receiver

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

Third

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

Consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes in the form of a statement or other unambiguous affirmative action by which the data subject signifies that he or she agrees to the processing of personal data concerning him/her.

5. legal basis of the processing

Art. 6 para. 1 lit. a) GDPR (in conjunction with § 25 para. 1 TDDDG (formerly TTDSG)) serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, in the case of processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 (1) (b) GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, such as in cases of enquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) (c) GDPR.

In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, a hospital or other third parties. In that case, the processing would be based on Art. 6 (1) (d) GDPR.

Ultimately, processing operations could be based on Art. 6 (1) (f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 sentence 2 GDPR).

Our offer is basically aimed at adults. Persons under the age of 16 may not transmit personal data to us without the consent of their parents or guardians. We do not request, collect or share personal information with children and adolescents.

6. Transfer of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

you have given us your express consent in accordance with Art. 6 (1) (a) GDPR to do so,
the disclosure is permissible under Art. 6 (1) (f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
in the event that there is a legal obligation for the transfer pursuant to Art. 6 (1) (c) GDPR, and
this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 (1) (b) GDPR.

In order to protect your data and, if necessary, to enable us to transfer data to third countries (outside the EU/EEA), we have concluded data processing agreements based on the European Commission's Standard Contractual Clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent can serve as the legal basis for the transfer to third countries in accordance with Art. 49 (1) (a) GDPR. This sometimes does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

7. Technology

7.1 SSL/TLS Encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that there is a "https://" instead of a "http://" in the address bar of the browser and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

If you use our website for informational purposes only, if you do not register or otherwise transmit information to us or do not give consent to processing that requires consent, we will only collect data that is technically absolutely necessary for the provision of the service. This is regularly data that your browser transmits to our server ("in so-called server log files"). Our website collects a series of general data and information every time you or an automated system accesses a page. This general data and information is stored in the log files of the server. The following can be recorded:

browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system reaches our website (so-called referrer),
the sub-websites that are accessed via an accessing system on our website,
the date and time of access to the website,
an abbreviated Internet Protocol address (anonymized IP address), and
the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

to deliver the content of our website correctly,
to optimize the content of our website and the advertising for it,
to ensure the permanent functionality of our IT systems and the technology of our website and
to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.

This collected data and information is therefore evaluated by us statistically on the one hand and with the aim of increasing data protection and data security in our company on the other hand in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest follows from the purposes of data collection listed above.

7.3 Encrypted Payments

If, after concluding a fee-based contract, there is an obligation to transmit your payment data to us (e.g. the indication of the account number when issuing the direct debit authorization), this data will be required for payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard or direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.4 Hosting by Mittwald

We host our website at Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter referred to as Mittwald).

When you visit our website, your personal data (e.g. IP addresses in log files) will be processed on Mittwald's servers.

Mittwald is used on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in the most reliable presentation, provision and security of our website.

We have concluded a contract for order processing (DPA) in accordance with Art. 28 GDPR with Mittwald. This is a contract required by data protection law that ensures that Mittwald processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

For more information on Mittwald's privacy policy, please visit: https://www.mittwald.de/datenschutz

8. cookies

8.1 General information on cookies

Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

The cookie stores information that results from the connection with the specific device used. However, this does not mean that we will immediately become aware of your identity.

The use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a certain set period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies allow us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which are required for the proper functioning of the website, are therefore necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) (f) GDPR.

For all other cookies, you have given your consent to this within the meaning of Art. 6 (1) (a) GDPR via our opt-in cookie banner.

8.3 Borlabs Cookie (Consent Management Tool)

We use the WordPress cookie plugin "Borlabs Cookie" from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany. This service allows us to obtain and manage the consent of website users to process data.

Borlabs Cookie uses cookies to collect data generated by end users who use our website. When an end user gives consent, the following data is automatically logged, among others:

Cookie runtime,
Cookie Version,
Domain and path of the WordPress site,
Selection in the cookie banner,
UID (a randomly generated ID),

The consent status is also stored in the end-user's browser, allowing the website to automatically read and follow the end-user's consent for all subsequent page requests and future end-user sessions for up to 12 months. The consent data (consent and withdrawal of consent) will be stored for three years. The retention period corresponds to the regular limitation period according to § 195 BGB. The data will then be deleted immediately.

The functionality of the website is not guaranteed without the processing described. There is no possibility of objection on the part of the user as long as there is a legal obligation to obtain the user's consent to certain data processing operations, Art. 7 para. 1, 6 para. 1 sentence 1 lit. c) GDPR.

The collected data will not be forwarded to Borlabs GmbH, nor will it have access to it.

For more information, please visit: https://de.borlabs.io/borlabs-cookie/.

9. contents of our website

9.1 Data processing when opening a customer account and for contract processing

In accordance with Art. 6 (1) (b) GDPR, personal data is collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done, among other things, by sending a message to the above-mentioned address of the controller. We store and use the data you provide for the purpose of processing the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked, taking into account retention periods under tax and commercial law, and deleted after these periods have expired, unless you have expressly consented to further use of your data or further data use has been reserved by us as permitted by law, about which we will inform you accordingly below.

9.2 Data processing for order processing

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned bank as part of the payment processing process, if this is necessary for the payment processing. If payment service providers are used, we provide explicit information about this below. The legal basis for the disclosure of the data is Art. 6 (1) (b) GDPR.

9.3 Contact / Contact form

Personal data is collected when contacting us (e.g. via contact form or e-mail). The data collected when using a contact form can be seen in the respective contact form. This data will be stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been processed, this is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and that the deletion does not conflict with any statutory retention obligations.

9.4 Application Management / Job Exchange

We collect and process the personal data of applicants for the purpose of handling the application process. Processing may also be carried out by electronic means. This is particularly the case if an applicant submits relevant application documents to us electronically, for example by e-mail or via a web form on the website. If we conclude an employment or service contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude a contract with the applicant, the application documents will be automatically deleted two months after the announcement of the rejection decision, provided that deletion does not conflict with any other legitimate interests on our part. Another legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

The legal basis for the processing of your data is Art. 6 (1) (b), 88 GDPR in conjunction with Section 26 (1) BDSG.

10. newsletter dispatch

10.1 Sending newsletters to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services to those already purchased from our range by e-mail. According to § 7 para. 3 UWG, we do not have to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the responsible person named at the beginning. For this, you only incur transmission costs according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

10.2 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to us when you subscribe to the newsletter can be seen from the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if

you have a valid e-mail address and
You have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the e-mail address you entered for the first time to send the newsletter in a double opt-in procedure. This confirmation e-mail serves to check whether you, as the owner of the e-mail address, have authorised the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your internet service provider (ISP) of the IT system you are using at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 (1) (a) GDPR.

11 Our activities in social networks

In order for us to be able to communicate with you in social networks and inform you about our services, we have our own pages there. If you visit one of our social media pages, we are jointly responsible for the processing with the provider of the respective social media platform with regard to the processing operations triggered by it, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

Therefore, as a precautionary measure, we would like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as the protection of your rights, e.g. to information, deletion, objection, etc., could be more difficult and the processing in the social networks is often carried out directly for advertising purposes or for the analysis of user behaviour by the providers, without this being influenced by us. If the provider creates user profiles, cookies are often used or the usage behaviour is assigned to the social network member profile created by you.

The described processing of personal data is carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a contemporary manner or to provide you with the right information. To be able to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.

Since we do not have access to the data stocks of the providers, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below at the respective social network provider we use:

11.1 Facebook

(Co-) Data Controller in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland

https://www.facebook.com/about/privacy

11.2 LinkedIn

(Co-) Data Controller in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

https://www.linkedin.com/legal/privacy-policy

11.3 X (Twitter)

(Co-) Data Controller in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

https://twitter.com/de/privacy

Information about your data:

https://twitter.com/settings/your_twitter_data

11.4 XING (New Work SE)

(Co-) Responsible for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

https://www.xing.com/settings/privacy/data/disclosure

11.5 YouTube

(Co-) Data Controller in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

https://policies.google.com/privacy

12. Social Media Plugins

12.1 X Plugin (Twitter Plugin)

We have integrated components from X (formerly Twitter) on this website. X is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages that are limited to 140 characters. These short messages can be accessed by everyone, i.e. also by persons who are not registered with X. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other X users who follow a user's tweets. Furthermore, X enables a broad audience to be addressed via hashtags, links or retweets.

The operating company of X is X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Every time you call up one of the individual pages of this website, which is operated by us and on which an X component (Twitter button) has been integrated, the Internet browser on your IT system is automatically prompted by the respective X component to download a representation of the corresponding X component of X. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical procedure, X receives information about which specific subpage of our website is visited by you. The purpose of the integration of the X component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If you are logged in to X at the same time, X will recognise which specific subpage of our website you are visiting every time you visit our website and for the entire duration of your stay on our website. This information is collected by the X component and assigned to your X account by X. If you press one of the Twitter buttons integrated on our website, the data and information transmitted with it will be assigned to your personal X user account and stored and processed by X.

X always receives information via the X component that you are visiting our website if you are logged in to X at the same time as you access our website; this happens regardless of whether you click on the X component or not. If you do not wish to transmit this information to X in this way, you can prevent the transmission by logging out of your X account before accessing our website.

Processing of personal data by means of the social media buttons is carried out exclusively after your express consent in accordance with Art. 6 para. 1 lit. a) GDPR.

X's applicable data protection regulations are available at https://twitter.com/privacy?lang=de.

13. Web analysis

13.1 Google Analytics Universal

On our websites, we use Google Analytics, a web analysis service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). In this context, pseudonymised user profiles are created and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website, such as

the browser type/version,
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address) and
Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activities and to provide other services related to website activity and internet use for the purposes of market research and needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of third parties. Under no circumstances will your IP address be merged with other data held by Google. The IP addresses are anonymized so that assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case it may not be possible to use all functions of this website to their full extent.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This is an adequacy decision in accordance with Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

You can view the privacy policy of Google Analytics at: https://support.google.com/analytics/answer/6004245?hl=de.

13.2 WordPress Stats – Jetpack

This website uses the WordPress tool "WordPress Stats" provided by Jetpack to statistically evaluate visitor access. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack uses cookies, which are stored on your computer and allow an analysis of the use of the website by WordPress Stats. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address will be anonymized after processing and before storage.

The cookies remain on your device until you delete them.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. This is an adequacy decision in accordance with Art. 45 GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

Jetpack's privacy policy can be viewed at: https://jetpack.com/support/privacy/.

14. Plugins and other services

14.1 Google Maps

On our website we use Google Maps (API). Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (country) maps in order to visually represent geographical information. By using this service, for example, our location can be shown to you and a possible journey can be made easier.

As soon as you call up those subpages in which the Google Maps map is integrated, information about your use of our website (e.g. your IP address) to Google's servers in the USA and stored there, provided that you have given your consent within the meaning of Art. 6 (1) (a) GDPR. In addition, Google Maps downloads Google Web Fonts and Google Photos as well as Google stats. The provider of the services is also Google Ireland Limited. When you call up a page that integrates Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. For this purpose, too, the browser you use establishes a connection to Google's servers. This makes Google aware that our website has been accessed via your IP address. This is done regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want to be associated with your profile on Google, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this.

If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

You can view Google's terms of service at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.

You can view Google Maps' privacy policy at: ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/.

14.2 Google Photos

We use the Google Photos service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images that are embedded on our homepage.

Embedding is the integration of certain third-party content (text, video or image data) that is provided by another website (Google Photos) and then appears on one's own website (our website). A so-called embed code is used for embedding. If we have integrated an embed code, the external content of Google Photos will be displayed immediately by default as soon as one of our websites is visited.

Through the technical implementation of the embed code, which enables the image display of the images from Google Photos, your IP address is transmitted to Google Photos. Furthermore, Google Photos records our website, the type of browser used, the browser language, the time and the length of access. In addition, Google Photos may collect information about which of our subpages you have visited and which links have been clicked, as well as other interactions you have made while visiting our site. This data can be stored and evaluated by Google Photos.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

You can view Google's privacy policy at: https://www.google.com/policies/privacy/.

14.3 Google Tag Manager

On this website we use the Google Tag Manager service. Google Tag Manager is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, "website tags" (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content of our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager doesn't access this data. If you have opted out at the domain or cookie level, it will remain in place for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.4 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google WebFonts and Google's privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

14.5 Jetpack for WordPress

We have integrated the Jetpack plugin on our website. The operating company of the Jetpack plugin for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company, for its part, uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack sets a cookie on your IT system. Every time you visit one of the individual pages of this website and on which a Jetpack component has been integrated, the Internet browser on your IT system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic becomes aware of data that is used to create an overview of website visits. They are evaluated with the aim of optimising our website. The data collected through the Jetpack component will not be used to identify you without your prior express consent. The data is also used by Quantcast for the same purposes as Automattic.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6 (1) (a) GDPR.

Automattic's applicable privacy policy is available at https://automattic.com/privacy/. Quantcast's applicable privacy policy is available at https://www.quantcast.com/privacy/.

14.6 Virtual Tour with Matterport

We created a virtual tour using the Matterport tool and integrated it into our website using iFrame. Matterport's operating company is Matterport, Inc., 352 E. Java Dr., Sunnyvale, CA 94089, USA.

When you visit our pages, a connection to Matterport's servers is established. This transmits to Matterport which page you have visited as well as the IP address of your device. If you also have a Matterport account and are logged into it at the time you access our website, Matterport will associate your browsing behavior with your personal profile.

If you have consented to the use of Matterport, the legal basis for the processing of personal data is Art. 6 (1) (a) GDPR. In addition, we have a legitimate interest in using Matterport to optimize our online offering. The corresponding legal basis for this is Art. 6 (1) (f) GDPR.

For more information about data processing by Matterport, please visit: https://matterport.com/privacy-policy.

14.7 Weglot

Components from Weglot, 138 rue Pierre Joigneaux, 92270 Bois-Colombes, France, are integrated into our website.

Weglot loads when you enter the website, so you can change the website to another language. This allows a direct connection to be established between your browser and the Weglot server when you visit this website. Weglot thus receives the information that you have visited this website with your IP address. Weglot uses cookies for audience measurement (Google Analytics cookies). These cookies collect browsing data, such as the pages visited, the content viewed or the duration of navigation.

Among other things, the following data is processed:

IP address
Location
Browser Information
Usage

Data processing is carried out on the basis of your consent in accordance with Art. 6 (1) (a) GDPR.

You can view Weglot's privacy policy at: https://www.weglot.com/de/privacy.

14.8 WooCommerce WordPress Plugin

We have integrated the WooCommerce plugin from Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA on our website.

This allows us to create a WordPress online store, with the following features, among others:

Creating products and filtering categories,
Use of coupons and discounts on products,
Specification of weight, size, material, colors, etc.,
Shipping settings,
Suspensions of payment
Creating customer accounts,
And more.

WooCommerce sets cookies to enable you as a visitor to use the usual functions of an online shop. This includes, among other things, shopping cart cookies. This allows changes within the shopping cart to be tracked and stored so that you can be offered a pleasant shopping experience.

The plugin will be fully integrated into our website. A connection to the manufacturer is not established, rather the data processing takes place exclusively on our web space.

These processing operations are carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate economic interest in making our services available in an online shop and thus generating revenue.

All other, non-essential cookies and comparable technologies are only used after your clear consent within the meaning of Art. 6 para. 1 lit. a) GDPR.

For more information about WooCommerce, please visit: https://de.wordpress.org/plugins/woocommerce/.

14.9 YouTube videos in extended data protection mode (Youtube-NoCookies)

Some subpages of our website contain links or links to the YouTube offer. In general, we are not responsible for the content of websites to which links are provided. In the event that you follow a link on YouTube, however, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

We also directly embed videos stored on YouTube on some subpages of our websites. With this integration, content from the YouTube website is displayed in parts of a browser window. If you call up a (sub-)page of our website on which YouTube videos are integrated, a connection to the YouTube servers is established and the content is displayed on the website by means of a message to your browser.

The integration of YouTube content only takes place in the "extended data protection mode". YouTube provides this itself and thus ensures that YouTube does not initially store any cookies on your device. When the pages in question are accessed, however, the IP address and, if necessary, the IP address. transmit further data and, in particular, inform you which of our websites you have visited. However, this information cannot be assigned to you unless you have logged in to YouTube or another Google service before accessing the page or are permanently logged in. As soon as you start playing an embedded video by clicking on it, YouTube will only store cookies on your device that do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by appropriate browser settings and extensions.

The request for the video also represents your consent for the placement of the corresponding cookie (Art. 6 para. 1 sentence 1 lit. a) GDPR).

YouTube's privacy policy can be viewed at: https://www.google.de/intl/de/policies/privacy/.

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to receive free information from us at any time about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Deletion Art. 17 GDPR

You have the right to demand that the personal data concerning you be deleted without undue delay, provided that one of the reasons provided for by law applies and insofar as the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract pursuant to Art. 6 (1) (b) GDPR and the processing is carried out using automated processes, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability in accordance with Art. 20 (1) GDPR, you have the right to obtain that the personal data is transferred directly from one controller to another controller, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not adversely affected.

15.7 Objection Art. 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) (data processing in the public interest) or f (data processing on the basis of a balancing of interests) GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

In individual cases, we process personal data for the purpose of direct advertising. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you that we carry out for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

Notwithstanding Directive 2002/58/EC, you are free to exercise your right to object to the use of information society services by means of automated procedures using technical specifications.

15.8 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

16. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period of time required to achieve the purpose of storage or if this is provided for by the legal regulations to which our company is subject.

If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

17. Duration of storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

18. Up-to-dateness and modification of the privacy policy

This privacy policy is currently valid and has the status of June 2024.

Due to the further development of our websites and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current privacy policy at any time on the website under "https://www.peter-lacke.com/datenschutz/".

This privacy policy has been created with the support of the data protection software: audatis MANAGER.